The White House Tests a New Phrase

Wednesday, December 06, 2006

The White House Tests a New Phrase

With the release of the Iraq Study Group's report only hours away, it will be interesting to see how the White House will spin its recommendations.

According to the New York Times, National Security Advisor Stephen Hadley appeared on multiple Sunday news talkshows and said that President Bush would use the report to develop a "new way forward" in Iraq 12 times — he used this “new way forward” phrase 12 times. Those are not only empty words, but they appear to be a blatant rip-off of the name coined by Ford Motor Company for its restructuring plan.

If the administration went looking for a punchy and reassuring phrase, you'd have thought it would have found one from a company (unlike Ford) whose financial situation was not completely in the toilet. For Iraq, it's most appropriate.

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