This is perhaps the weirdest commercial I've covered in this column. It is a freakish mash-up, blending a classically boring car ad with a bizarre stab at social commentary. I can't for the life of me see what Ford hopes to achieve here.I agree. Click here, watch it, and see what you think.
Is Ford trying to convince us that a divorce doesn't have to be ugly? Considering the automaker's financial ills, Ford's shareholders might have preferred to see more of these 30 seconds devoted to convincing us to buy the SUV.