Money Well Spent

Wednesday, October 05, 2005

Money Well Spent

This cost you a half-million dollars

[Alaska Airlines] has painted nearly the full length of a Boeing 737-400 passenger jet as a wild Alaska king, or chinook, salmon. The airline has dubbed its flying fish the "Salmon-Thirty-Salmon."

It's a bold promotional move to celebrate wild Alaska seafood and also the carrier's role in hauling millions of pounds of fresh salmon, halibut, crab, shrimp and other seafood out of the state each year.

The fishy paint job was done on a grand scale, company spokesmen said. A team of 30 painters and airbrush artists used more than 140 gallons of paint and took 24 days to render the lifelike chinook -- triple the time normally needed to coat an airliner.


A local nonprofit agency, the Alaska Fisheries Marketing Board, gave Alaska Airlines a $500,000 grant to paint the jet. The money came out of about $29 million in federal funding U.S. Sen. Ted Stevens of Alaska and his congressional colleagues have appropriated to the marketing board, created in 2003, to promote and enhance the value of Alaska seafood. The senator's son, state Sen. Ben Stevens, is chairman of the agency's board of directors.
Ted Stevens is a f***ing disgrace.

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