Blessed Are the Cheesemakers

Tuesday, April 12, 2005

Blessed Are the Cheesemakers

CNN Money reports:
A talking Jesus doll is due to go on sale in May, along with versions of Moses, the Virgin Mary and David, as a teddy bear maker tries to find a market with churches and religious families.

The foot-tall Jesus doll will be able to recite five Biblical verses at the push of button on its back, while the Moses doll will recite the Ten Commandments. The Mary doll will recite a long Bible verse.

Joshua Livingston, one of the original founders of Valencia, Calif.-based Beverly Hills Teddy Bear Co. has returned to the company to head its new Biblical doll unit, One2Believe. In the past, Beverly Hills Teddy Bear mostly manufactured bears and other plush toys on a contract basis for other retailers.

... [Livingston] said that the idea for the religious dolls has been a long-time desire of David Socha, who is the other founder of the teddy bear company. The company has hired a marketing firm with expertise reaching out to churches and church schools to generate sales, Livingston said.

"In the beginning we don't feel it'd be right to put it in Toys R Us and be next to a Barbie or a Bratz," he said.
So what changed their minds? The article doesn't say, although the very next paragraph offers a hint ...
The company expects to sell about 50,000 of the Biblical dolls (at $24.99 each) by the end of the year, with the Jesus doll -- not surprisingly -- expected to be the top seller. It hopes to also bring out an Esther doll by the end of the year and hopes to have other Biblical character dolls introduced in future years.
What? No Pope doll?

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