Hearle decided to enter the Democratic primary only after Lantos' office failed to respond in a timely fashion to an e-mail he'd sent the congressman.
And he's the more normal of the two challengers.
The other challenger? He's a public relations/advertising executive named Robert Barrows. I'll let Roll Call take it from there:
Barrows decided to write the rap song "Run for Office," which is available through Barrows on a self-issued two-song CD along with "Big Bucks," a song about "pulling down big money."
... Barrows is the inventor of "The Video Enhanced Gravemarker."
The video tombstone, which recently received a "notice of allowance" and is expected to be patented in the next few months, would allow people to visit a cemetery, press a button on a tombstone and see a message from beyond the grave.
"It'll make a fascinating place to visit," Barrows said.
And because cemeteries can reject a tombstone based on what it says, "it will create some fascinating free speech issues," he said, especially if a controversial tombstone message is denied.
"How can you control what somebody is going to say from beyond the grave?" he said.