In the face of a steady drumbeat of bad publicity, [Wal-Mart] has recently started spinning its PR wheels to cover its tracks. First, Wal-Mart broke a long-held tradition and invited the media to its Bentonville, Arkansas headquarters. The company has set up a new Web site that emphasizes its "positive impact on business."I wasn't too impressed with Outfoxed so I hope this documentary is a better product than that one.
... But Wal-Mart should prepare to dig much deeper into its PR budget, because its image is about to get much more tarnished.
Robert Greenwald, the Hollywood producer/director-turned documentary filmmaker (2004's Outfoxed; Uncovered, 2003), is now aiming his investigative lens at Wal-Mart's gargantuan global empire.
Greenwald's company, Brave New Films, is scheduled to release Wal-Mart: The High Cost of Low Price in November -- and there is a well-oiled engine of grassroots media organizing behind it. Greenwald says his team is reaching out to "allies from all political persuasions," including religious groups, students, family businesses and teachers, to make sure the coalition in support of the film reflects the widest points of view on Wal-Mart.
... Greenwald has been investigating Wal-Mart for months, keeping the project under the radar until now. Despite the myth that Wal-Mart is the patriotic embodiment of small-town values in its efforts to provide low prices to consumers, Greenwald asserts the opposite.
"This is the largest corporation in the world, and it is running roughshod over family business and workers throughout the country," he says.
Thursday, June 02, 2005
Unknown | Thursday, June 02, 2005 |