Demagogue

CNN reports that Wal-Mart is launching a national ad campaign to try to "repair an image tarnished by allegations that it discriminates in hiring and promotions and drives smaller rivals out of business." According to CNN:

The company ran a full-page advertisement in more than a hundred newspapers, touting the jobs it plans to create this year, its employee benefit packages, and the diversity of its work force. It also has started a Web site to support its campaign.

The timing of the campaign is not a response to any specific charge against Wal-Mart, said Jay Allen, senior vice president of corporate affairs. But the company has come under increasing criticism due to its growth in recent years, he added.

If only Wal-Mart's marketing department has approached me, I would have gladly shared some catchy ideas for their new image-building campaign. For example, here's a slogan for the ad campaign:

Always Low Prices, Always Low Wages

And Wal-Mart could build morale among their employees by conducting an internal, leaflet campaign. Headlines for these employee leaflets could include the following:

"How to Make Your 2-Day Vacation Feel Like a Whole Week"

"How to Set a Fracture All By Yourself"

and

"Influenza: It's All in Your Head"

Have a few ideas of your own? Please share.