Demagogue

Amy Sullivan has written this interesting article in Washington Monthly about the incestuous relationship between the Democratic Party and campaign consultants. In "Fire the Consultants," Sullivan writes:

Pollster Mark Mellman is popular among Democrats because he tells them what they so desperately want to hear: Their policies are sound, Americans really agree with them more than with Republicans, and if they just repeat their mantras loud enough, voters will eventually embrace the party.

As Noam Scheiber pointed out in a New Republic article following the great Democratic debacle of '02, Mellman was, perhaps more than anyone else, the architect of that defeat. As the DSCC's recommended pollster, he advised congressional Democrats to ignore national security and Iraq in favor of an endless campaign about prescription drugs and education. After the party got its clock cleaned based on his advice, Mellman should have been exiled but was instead .... promoted. He became the lead pollster for John Kerry's presidential campaign, where he proffered eerily similar advice—stress domestic policy, stay away from attacking Bush—to much the same effect.

... the poster boy of Democratic social promotion [is] Bob Shrum. Over his 30-year career, Shrum has worked on the campaigns of seven losing presidential candidates—from George McGovern to Bob Kerrey—capping his record with a leading role in the disaster that was the Gore campaign.

Yet, instead of abiding by the “seven strikes and you're out” rule, Democrats have continued to pay top dollar for his services (sums that are supplemented by the percentage Shrum's firm, Shrum, Devine & Donilon, gets for purchasing air time for commercials).

Although Shrum has never put anyone in the White House, in the bizarro world of Democratic politics, he's seen as a kingmaker—merely hiring the media strategist gives a candidate such instant credibility with big-ticket liberal funders that John Kerry and John Edwards fought a fierce battle heading into the 2004 primaries to lure Shrum to their camps.

Ultimately, Shrum chose Kerry, and on Nov. 3, he extended his perfect losing record.